Alisha Edwards

Alisha Edwards

Alisha Edwards bpw Insurance

Alisha Edwards Dip CII


Back in 2007, Alisha joined a local Insurance broker to gain work experience before looking to embark on her Law Degree at University. She quickly realised that as she enjoyed working with customers so much and could see a bright career within the industry that she would forgo her degree and pursue a career in insurance.

Alisha quickly progressed from a Sales Executive into a Team leader and then onto Senior Management level, whilst gaining the ILM Leadership & Management qualifications along the way.

In 2018, Alisha joined the bpw family as our Sales Manager, with responsibility for our Account Executive team, general business development, as well as having her own book of clients to manage.

In looking after her clients Alisha embodies our core value of providing world-class service, all with a professional, approachable, and friendly manner. Nothing is ever too much trouble whether she is contacted day or night.

You will more than likely see Alisha at Property Auctions, Trade shows please feel free to pop over, say hi and have a chat about your insurance needs and she will be more than happy to assist.

Alisha is a passionate & driven individual who is always looking to improve. She currently holds the Diploma ‘Dip CII’ qualification and is working towards her Advanced Diploma (ACII). Alisha is not only interested in her own learning & development, but also in encouraging and supporting others with their development. Her ultimate aim is to become a Chartered Insurance Broker in her own right whilst also helping several of her colleagues achieve this status.

Alisha Edwards - bpw Insurance
Novus CII Cardiff Young Professionals

As well as her work in bpw, Alisha is also the Secretary for Insurance Institute of Cardiff and current President of NOVUS, the Insurance Institute of Cardiff’s young professional group, where she assists with the committee in arranging charitable events, webinars, and other events for young professionals within the region.

Alisha likes to play an active role within the local insurance industry and is also part of South Wales region committee of British Insurance Brokers Association (BIBA).

British Insurance Brokers Association BIBA

In her spare time, outside of studying Alisha loves spending time with her family and friends.